Eye Placement
Aim to have your eyes situated centrally within the lens, not too high or too low. This optimises both your vision quality and your overall aesthetic. Your pupils should sit roughly in the middle of each lens.
Frame Selection & Styling
Find Your Perfect Frame
Guided by our expert consultants, explore 20+ premium eyewear brands to find the pair that fits your face, your life, and your style.
Our Service
A Personal Styling Experience — Not Just a Purchase
Selecting the right frames from an array of sizes, shapes, hues, and designs can feel overwhelming. That's why our approachable and experienced team at East Rand Mall Optometrists is here to guide you every step of the way.
Our consultants will discuss your prescription needs, lifestyle, face shape, and personal preferences, then recommend options that work in perfect harmony. Whether you're looking for something understated and professional, bold and fashion-forward, or sporty and practical, we have the expertise and the range to match.
We stock 20+ internationally recognised brands in-store, from iconic luxury fashion houses to high-performance sport leaders. Every frame is curated for quality, durability, and style.
Book a Frame Consultation
Know Your Shape
Matching Frames to Your Face Shape
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01
Round Face
Opt for angular, rectangular or square frames. They add definition and create the illusion of a more structured, elongated face.
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02
Square Face
Round or oval frames soften strong jaw lines and add balance, making them ideal for square and oblong face shapes.
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03
Oval Face
Lucky you, most frame styles work well on oval faces. Experiment freely, though wider frames or bold cat-eye shapes look especially striking.
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04
Heart Face
Frames that are wider at the bottom, such as round or rimless styles, balance a broader forehead and draw attention to your lower features.
Expert Guidance
Four Things to Consider When Choosing Frames
These guidelines help narrow the choice, and our consultants are always here to help you see yourself differently.
Frame Fit & Comfort
Ensure a slight gap exists between the frame arms and the sides of your head. Frames that are too broad will slide down your nose, while overly snug frames can cause pressure and discomfort over time.
Brow Alignment
The top of your frames should align with or sit slightly below your natural brow line. Frames that sit too high can make your face look heavy, while frames too low can obscure your expression.
Colour & Complexion
Cool undertones pair beautifully with black, silver, grey, and blue frames. Warm undertones complement gold, brown, and tortoiseshell shades. When in doubt, a classic black or tortoise frame flatters nearly everyone.
Available Brands
20+ Premium Brands In-Store
Our collection features an extensive selection of the world's most admired eyewear brands, every one available to try on in our Boksburg practice.
Patient Experiences
What Our Patients Say
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★★★★★
Google Review
"Absolutely fantastic service! The team was so welcoming and professional. My eye test was thorough and explained step by step. Left with a beautiful pair of frames and could not be happier. Will definitely be back."
Melissa van der Merwe
Boksburg
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★★★★★
Google Review
"I have been a patient here for many years. The optometrists are knowledgeable, thorough, and genuinely caring. The frontline staff are always friendly and efficient. Excellent practice — highly recommend to anyone in the East Rand area."
André Kruger
Benoni
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★★★★★
Google Review
"Brought my children in for their eye tests and the experience was wonderful. The staff were patient and gentle, making the kids feel completely comfortable. Great selection of frames too. We will be coming back every year!"
Nomsa Dlamini
Germiston
Ready to Find Your Look?
Book a Personal Frame Styling Session
Whether you already have a prescription or need a full eye test first, our team will walk you through every stage, from the test to the final fitting. Visit us in-store at Shop 65, East Rand Mall.